Structure of your field sales organization is critical in your ability to maximize your reach. Are you engaged with the customers or are you spending an inordinate amount of time doing administrative stuff? What’s your direct sales model look like? What about channels? Where does demand creation occur? Are you partnering with advisors in this space? Do they know who you are? Is this important to you? We will examine all of this to ensure your structure is in alignment with your strategy and that it’s flexible enough to pivot when necessary.